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How to Make a “Explosively” Big New Sale
Much of ad-sales is mundane: staying in touch, making proposals, and closing on renewals from year-to-year or quarter-to-quarter. But there are some big new opportunities in your market. Are you...
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The Future of Quality Media is Subscriptions
My career has always been about how high-quality media can thrive. First about ad-sales, then digital evolution, always about the big picture that makes for success. For the last decade the business...
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Fail Well! Build Your Success on Your Failure in These Three Ways
Fail well! Now there ‘s an idea. In Silicon Valley it’s often said that investors are happy to invest with entrepreneurs who have failed in the past, because they will have learned so much from the...
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Thank You Grey Dog Media
Almost two years later, still grateful. It’s not often that an ad-sales trainer or ad-sales consultant has the opportunity to work for a client, helps them achieve success, and gets a send-off as nice...
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Sales Skills = Leadership Skills
Too often salespersonship is equated with manipulative tactics or worse. Real sales skills are leadership skills that are simple, available to all, and that work especially well in media sales. Yes,...
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A True Story: Overcoming Objections for a Big Ad-Sales Win
Big sales come from hurdling big objections. “You are too small,” is one of those common, big, objections in the world of advertising sales. Big advertisers with big budgets want to make a few big...
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Are You Using Media Research All Wrong?
News recently broke that Kantar, the media research company, is being shopped around with a billion-dollar-plus price tag. Media research is valuable. But too many media companies don’t get their...
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All Together Now: Environment Matters
Advertisers care about their results. Results are influenced by environment. Why don’t advertisers care about the environment their ads run within? More important, how can ad-sales executives induce...
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Is This the New News-Business Model?
Soooo many times, it has been said that content is king. But how content is delivered, and how it’s bundled, is equally important. A king without an army is a very weak ruler, if ruling at all. The...
View ArticleSocial Media Born With Seeds of Demise
https://www.socialmediatoday.com/news/the-history-of-social-media-infographic-2/559273/
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